Describe Your Core Customer* This ideally will be a clear statement that captures the essence for his or her needs and desires. This shuold go beyond demographic terms and express what they are seeking.
Marketing Goals* What do you want to achieve? Examples: increase online sales, more leads, better coverage of the market.
List Your Competitors* Include: Company Name: Website Address
Describe Your Main Competitive Advantage* What makes you better then the others? What unique attributes to you have? Why will people will choose you?
Target Location / Areas of Advertising* Geographic targeting can be very important to hitting targets and getting qualified traffic.
Keyword List* List 10 words or phrases that are targeted to your search market. The simplest way to do this exercise is to ask: “What are my prospects typing into Google to find a product or service like mine?”